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LEGAL MARKETING
Marketing built for your firm, measured in signed cases.
We plan and buy your media around the cases it signs, manage a website and listings that your firm owns, and answer every lead so your intake team spends its time on real cases.
No one wants to be boxed in.
We started our Legal practice after seeing how many firms were sold the same templated marketing as every other firm in town. We build each firm marketing around its own market and intake, measure it in signed cases, and leave everything we build with the firm.
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OUR SERVICES
PERFORMANCE MEDIA
Media judged on signed cases.
We buy and report your media on signed cases, so spend moves toward the channels that produce clients. Every campaign runs on creative made for your firm and tested against what performs.
How well do you really know what's driving results?
See how integration with case data fundamentally changes how firms should manage their marketing investment.
DIGITAL MANAGEMENT
A presence your firm owns.
We manage your website, Google Business Profile, reviews and social as one presence, and your firm owns every part of it.
SEARCH AND AI OPTIMIZATION
Found in search and in AI answers.
We build the content and technical groundwork that ranks your firm on Google and gets it cited when people ask AI tools for a lawyer, and we report on both.
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TECHNOLOGY
Introducing Caseflow
Caseflow is a custom voice agent that answers every call, screens it against your criteria and books qualified cases with your intake team. Leads outside your practice can go to partner firms you choose, so the calls you cannot take still earn revenue.
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Someone searches for a lawyer and calls your firm.
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Caseflow answers, asks the right questions and screens the call.
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Qualified cases go straight to your intake team.
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Other leads go to partner firms you choose.
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ABOUT THEO
No two activations are alike.
Theo is a cross-industry performance agency that has built longstanding partnerships with brands like Aflac, KinderCare and Kohler. Each of those programs was built from the client’s own data, customers and business goals, and we bring that same custom approach to every firm we work with.
"Theo rebuilt how we think about intake. We stopped paying for clicks and started paying for signed cases."
Managing Partner, Gatti Law
Explore What An Audit Looks Like
Request a free Discovery Audit. Our team reviews your website, search visibility, paid media, social presence and readiness for AI search, scores each one and emails you the full report with the fixes we would make first.
Run a Discovery Audit
See how we score a firm across five channels. This demo runs on a sample firm.
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CASE STUDIES
Real Results.
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QUESTIONS
How do contracts and pricing work?
We price around media management and the technology stack, not commission on ad spend. Most agreements run month to month after an initial term, so performance keeps us accountable.
Do we keep our website if we leave?
Yes. Your firm owns the website, listings and every account we manage, including the domain and credentials. Nothing is locked to us.
How does Caseflow screen leads?
Caseflow asks the questions your intake team already uses to qualify a case, then books the ones that match your criteria directly onto your team's calendar.
Who receives the leads we cannot take?
You choose the partner firms. Leads outside your practice areas or capacity are routed to firms you select, so those calls still earn you revenue.
When will we see results?
Media and intake improvements typically show up within the first 60 to 90 days, while search and AI visibility build over several months as content and technical work compound.
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WORK TOGETHER
Let's Build a Plan.
Here's what happens next. We'll audit your current performance, identify opportunities for incremental growth, and build a testing roadmap designed around measurable outcomes. No fluff, no vanity metrics—just a clear plan for scaling efficiently.
Bottom-up media planning that prioritizes outcome-producing channels
Cross-channel optimization backed by incrementality testing
Full-funnel orchestration from acquisition to retention
Transparent reporting tied to business results, not platform metrics
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4540 S Kelly Ave, Portland OR, 97239
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