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ABOUT US
Engineered for People.
Theo is a performance marketing and technology agency engineered for how businesses actually work. We build systems, test assumptions, and optimize toward outcomes that matter — with real people behind every decision.
In Defense of "Growth Engines".
Yeah, we get it's a buzzword, but hey, you're on an agency website. What did you expect? We like the engine analogy. After hundreds of audits, we've become numb to how often we find brands operating with a solid vision, but terrible execution. "An advanced attribution model," you say? May we perhaps suggest fixing your conversion tracking in GA4 first?
It's fun pitching new ideas and we've implemented plenty of advanced technical stacks, but we've found time and time again that achieving real results comes from progressive optimization. Checking the boxes that put CMOs to sleep, running tests that dispel cherished opinions, and making enough optimizations to earn that flashy new attribution model.
In summary, ideas are easy. Great outcomes rely on the methodical, machine-like pursuit of optimizations.
So, is there a Theo?
No (at least not yet). We're named after Theo van Gogh — Vincent's brother. Not that we have anything against Vincent. Instead we were inspired by his lesser known brother. Theo played the role of benefactor, helping to promote his brother's work. Not the visionary, but the one who provided the structure.
Principles That Shape the Work
This almost-alliteration isn't a mantra so much as a compass. We look for people who love the work and leave ego at the door. (Monologuing is tolerated, but discouraged.)
Planning is sacred. Plans are disposable. If the trends change, our plans may follow suit. In a world of AI personal shoppers, Ghiblified headshots, and shrinking attention spans, your agency should be reactive.
If it’s smart, say it. If it’s broken, fix it. We don’t wait for permission to improve things—especially when the process is what’s in the way. Scope matters, but it doesn’t get the final word.
Evvverybody's got an opinion. Real-world data is often ugly and personally inconvenient to cherished beliefs about how your customers view your brand. Which is exactly why we love it.
