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What iOS 14 and Google’s Cookie-Less Future Mean For Marketers

Apple’s iOS 14 and Google’s Cookieless announcement will require dramatic changes for marketers. Here's everything you need to know to

By Adam Jacobs 4 years ago

Test to Disprove Theories, Not to Prove

The goal of A/B testing shouldn't be to seek to confirm something, it should be to seek to find evidence

By Adam Jacobs 4 years ago
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